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Archive for Paper Packaging

False arguments being used to promote post-consumer recycled content

Don’t get me wrong. I fully support the use of more post-consumer material in packaging and products. Just not some of the BS that goes with it. And this is important because governments are stipulating post-consumer content without knowing all the facts. Here are some of the false claims being made:

False Claim # 1: That post-consumer is ‘environmentally better’ than pre-consumer content

Setting aside the big question of what ‘environmentally better’ actually means, I am not aware of any scientific evidence that one is ‘better’ than the other. In fact, they are really the same material, just coming from different places along the feedstock supply chain.

In the paper industry, for example, there is no difference in the way that pre-consumer and post-consumer paper or board is originally manufactured in a mill. It is exactly the same material with the same environmental production inputs. The only difference is that they come back to the recycling mill from a different place (one from a converting operation and the other from the back of factories, supermarkets, offices or homes). In fact, it could be argued that pre-consumer has a lower environmental impact overall because it travels a shorter recycling loop back to the mill.

False Claim # 2: That post-consumer is ‘more circular’ than pre-consumer

Not true. Isn’t the circular economy all about minimising waste? So, what could be more circular than minimising waste at the converting stage? Pre-consumer material is like the off-cuts left after you cut a sewing pattern from cloth. Since you’ve already paid for the cloth, you make sure your design makes maximum use of the cloth you have. And what you have left over you send back (in the paper industry’s case) to a mill to be incorporated into another recycled content product. Nothing is wasted. Sounds pretty circular to me.

False claim refuted by Paper Packaging Flow Chart

False Claim # 3: That post-consumer is ‘better’ because it replaces virgin material

Hogwash. Both pre-consumer and post-consumer replace virgin material. Both were made in a mill (once) and both are now recycled again (potentially many times).

And now for the unintended consequences of pushing 100% post-consumer content. If a company or a government specifies only 100% post-consumer content, what’s going to happen?  Some suppliers may be able to produce only 100% post-consumer content, but who’s going to verify it? Those off-cuts mentioned earlier will still be coming to a paper recycling mill from other customers. What’s the mill or converter supposed to do with them now? Dump them? That would not exactly meet the ideals of a circular economy now, would it? And what about a mill tempted to add just a little bit of pre-consumer to the mix? Who will know, except the mill?

There are also physical limitations of the material to bear in mind. Wood fibres, for example, can only be recycled between four and nine times before they become too short and thin to be used again. So, if all paper was required to be 100% recycled content, it wouldn’t be too long before you couldn’t make paper at all. An infusion of virgin fibre is always required somewhere in the system to keep the whole recycling loop going.

 So, what’s the solution? By all means specify a recycled content number, but give the industry the flexibility to meet the target by not specifying how much should be pre-consumer and how much post-consumer. There is far less pre-consumer material out there (because companies are economically motivated to reduce their production costs). And once it’s gone, it’s gone. If companies need more recycled content to make their products or packaging, they’ll be forced to get it from post-consumer sources. That’s how the market works. That’s why the corrugated box industry started targeting residential sources of used paper decades ago. It couldn’t get enough from industrial sources.

John Mullinder

John Mullinder, Executive Director, PPEC - Regular posts on environmental and sustainability issues impacting the Canadian paper packaging industry

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FSC is misleading Canadians, say its key packaging customers

The Canadian branch of the Forest Stewardship Council (FSC) is trying to distance itself from a promotional video that has angered its Canadian packaging customers. But the video itself, with two demonstrably false claims in it, still remains accessible to the public on FSC Canada’s website.

When it launched the video last month, FSC Canada was proud to claim ownership, calling it “our” new video while baldly declaring that paper and paperboard packaging can be ‘’a product of deforestation or poor forestry practices.’’

The industry’s environmental council (PPEC) objected to this industry smear, laying out the facts in Canada and calling on FSC to remove any references to deforestation. FSC has not done that. But it has changed the wording of its website introduction to the video. It now reads: “Unfortunately, deforestation occurs in other parts of our world. It is important to check that the packaging you purchase does not contribute to deforestation.”

This is certainly an improvement on what was there before, but the video itself is unchanged and still available to the Canadian public. This is what’s wrong with it.

THE BIG DEFORESTATION LIE

First, there’s the big lie about deforestation. The video claims there’s a link between packaging and deforestation. But it doesn’t offer any evidence for this. All FSC Canada has come up with so far is two articles. One refers to the recent opening of a road in the Amazon. But the article doesn’t even mention packaging. The major cause of deforestation in Brazil is cattle ranching and agriculture, according to the World Wildlife Fund (WWF).

The second article supplied by FSC Canada doesn’t mention packaging either. This opinion piece is now 11 years old and quotes data that’s even older than that. And it’s not solely about deforestation, it’s about loss of forest cover, which includes forest lost through fire and insect infestations (which can be considerable). And again, there’s no mention of Canada.  

So FSC Canada has provided absolutely no proof to date of its claimed linkage between packaging and deforestation. And it certainly won’t be able to do so for Canada. Because there is none. As we detailed in an earlier blog, Canada’s overall deforestation rate from all causes is extremely low, one of the lowest in the world at 0.01 per cent.

The specific rate for the Canadian forestry industry as a whole is a mere 0.0004% (mainly because of the creation of permanent access roads into the harvest areas), with packaging’s share of that a big fat zero. That’s because most of the boxes and cartons made by Canadian mills are 100% recycled content. The few freshly-cut trees that the industry uses for packaging are harvested from forests that are regrown afterwards. That’s the law in Canada. It stays as forest. It’s not deforestation.

Packaging and forestry facts

FALSE IMAGE

And then there’s the false image that smears the whole industry. The video uses an image of a clear-cut to symbolise deforestation. Unfortunately for FSC, the major cause of deforestation in Canada is not the forest industry but rather the conversion of forest land to agriculture. FSC Canada knows this because it’s written on its website!

So why not use an image of a deforested field of farmer’s hay or gently waving corn to illustrate the facts instead of unfairly smearing the forest and paper industries with the image of a clear-cut? All FSC is doing for a Canadian millennial watching this video is perpetuating a false image of forestry as the major cause of deforestation. It’s not.    

Dare we mention hypocrisy here? On the one hand, FSC is using the image of a clear-cut to symbolise nasty deforestation. Its other hand is stretched out for forest certification cheques from logging or forest companies that happen to use clear-cutting methods to harvest trees.

CANADA LEADS THE WORLD

Finally, the video makes a bald and unsubstantiated claim that paper and paperboard packaging can be a product of “poor forestry practices.” FSC doesn’t define what these “practices” might be but suggests you’ll be OK if you certify your packaging with FSC. Fair enough. This is a commercial.

But what it doesn’t say to our poor confused Canadian millennial, is that Canada leads the world by far in the amount of forest independently certified as being sustainably managed. Almost 40% of the world’s entire certified forest is right here in Canada. That’s “poor forestry practices”?

Packaging and certification

Not only that, every single mill member of PPEC (the Canadian industry’s environmental council), already has independent chain-of-custody certification for its operations in Canada. Some of them with FSC, some with its competitors the Sustainable Forestry Initiative (SFI) and the Canadian Standards Association or PEFC, some with two certifiers, some with all three federally-recognised certifying agencies.. That’s not poor forestry practices. That’s responsible sourcing writ large.

In summary, the Canadian industry has been badly and unfairly smeared here. We can handle the truth, but the truth has not been told in this video. We are the good guys! We cause zero deforestation; have more forest certified as sustainably managed than anyone else in the world; every single mill member of PPEC has responsible (chain-of-custody) certification; we’re high in recycled content (mostly 100%); and our used packaging is the most widely recovered of all materials. FSC should be holding us up as a model for the rest of the world to aspire to. Not smearing us with lies and half-truths.

John Mullinder

John Mullinder, Executive Director, PPEC - Regular posts on environmental and sustainability issues impacting the Canadian paper packaging industry

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Forest Stewardship Council misleads Canadians, smears paper packaging

An open letter to Francois Dufresne, President and CEO of Forest Stewardship Council (Canada)

Dear Mr. Dufresne:

I recognize that FSC is in a three-way fight for market share in the forest and paper certification business, and that part of that fight is your recent launch of a new video plug for FSC aimed at the users of paper packaging.

Actually, as a commercial it’s not bad. Congratulations. Except for the big lie, or maybe I should say the totally misleading perception that the video leaves about paper packaging and deforestation. Because your slick commercial perpetuates a forestry myth, broadly smearing the Canadian packaging industry in the process.

The video begins well though. Some ”70% of consumers want the packaging of the products they buy to be sourced responsibly.” Couldn’t agree more. Wish it was higher. The good news is that every mill member of PPEC already has proof of responsible sourcing: independent third-party chain-of-custody certification as to where its fibre comes from, whether recycled or virgin.

The smear

But then comes the smear. “Paper, board and bioplastics can be a result of deforestation or poor forestry practices.” Can be? What does that mean? Could be? Or maybe, might not be? Which is it? And where’s the evidence, the examples, for this link you make between packaging and deforestation? Unfortunately, your video doesn’t provide any. Just smears everyone.

When you posted your commercial on Linked-In, I challenged you to provide specific examples of situations where trees used for packaging were harvested from forests that were not later regrown. Because that’s the law in Canada, as you know, Mr. Dufresne. Any provincial (crown) forest land that’s harvested must be successfully regenerated afterwards, either naturally or artificially (through tree planting or direct seeding).

A week went by with no answer, and then you posted the clip again. This time I pointed out (as if you didn’t already know) that the United Nations does not consider deforestation to have occurred when a forest is returned to forest. That is, when it remains as forest and is not converted to non-forest uses such as agriculture, oil and gas projects, hydro-electric development, residential subdivisions, and so on. (I’ve attached a link to a UN definition of deforestation for your benefit).

Forest Stewardship Counccil

But you already know this. . You acknowledged this when you responded to my second Linked-In comment, and it’s posted on your website: : Deforestation, clearance or clearing is the removal of a forest or stand of trees where the land is thereafter converted to a non-forest use. (Underline added).

Forest Land

And how much of Canada’s forest land was converted to non-forest use in the latest data year? According to Natural Resources Canada, about 37,000 hectares or just 0.01 per cent. And how much of that conversion of forest land to non-forest land was the forest industry responsible for? Well, a smidge under 1400 hectares. Do the math. That means that the forest industry’s deforestation rate was a mere 0.0004 per cent.* Yes, that’s three zeroes and a four.

But that’s the total forest and paper industries combined (lumber, pulp, newsprint, everybody). What about packaging’s contribution? Well it may come as a surprise to you, Mr. Dufrense, but hardly any freshly-cut trees are used to make paper packaging in Canada at all. In fact, most boxes and cartons made by Canadian mills are 100% recycled content. So basically, they are not responsible for any deforestation. Nada. So why are you smearing the paper packaging industry in Canada and their customers with this deforestation BS? Why are you perpetuating this myth? It’s inaccurate, dishonest, and a smear on the whole Canadian industry.

Oh no, we meant global forests, you say, referring to an article (written over 10 years ago!) about the 10 countries with the worst deforestation rates in the world (not including Canada, of course). I’m sorry Mr. Dufresne, but that’s not good enough. You posted this as president and CEO of FSC Canada, and the video is proudly displayed on the FSC Canada website. People are entitled to assume you are talking about Canada. The buck stops with you.

If FSC Canada wants to have any credibility with the paper packaging industry and its customers, I would strongly suggest that you immediately remove any reference to deforestation in your commercial. And I will be among the first to commend you for your honesty.

Yours sincerely,

John Mullinder

Executive Director, PPEC


*Canada’s forest lands in 2016 amounted to 347 million hectares. Of this, some 1,368 hectares (0.0004%) was allocated by the National Deforestation Monitoring System to forestry-related deforestation, primarily because of the creation of new permanent access roads into the harvest areas (Natural Resources Canada).

John Mullinder

John Mullinder, Executive Director, PPEC - Regular posts on environmental and sustainability issues impacting the Canadian paper packaging industry

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Everything you wanted to know about paper packaging

PPEC’s popular fact sheets have been revamped and updated, all 34 of them. Broken into five sections of interest, the factsheets cover a broad range of topics: from why packaging exists to where it comes from (trees); from what it’s made from to how it’s made; and to the industry’s history of reduction, re-use, and recycling.

Here’s the complete list. Click here to find out more.

Packaging 101

  • Why do we need packaging?
  • Packaging Facts & Figures
  • Corrugated Boxes
  • Paper Bags
  • Paper Boxes
  • What do you mean “cardboard” doesn’t exist?

Where does paper packaging come from?

  • Paper packaging comes from a renewable resource        
  • The Truth About Trees  
  • Re-growing the forest   
  • Canada leads the world in forest certification     
  • Forest certification standards in Canada   
  • The biggest consumer of the forest is not the forest industry (surprise!) 
  • The facts on deforestation          
  • Responsible sourcing of raw materials   
Corrugated Bale for Recycling

What’s paper packaging made from?

  • Virgin, recycled, and blended (or mixed) pulp
  • Most boxes and cartons made in Canada are 100% recycled content
  • What you can say about recycled content in Canada
  • Only 11% of Canadian boxes, bags and cartons are made from freshly-cut trees
  • Made from renewable energy (biomass, hydro)

How is paper packaging made?

  • Paper Packaging Flow Chart
  • What happens at a packaging mill
  • What happens at a converter (box) plant
The 3rs

The 3Rs (Reduction, Re-use, Recycling)

  • Reduction: Making do with less
  • Re-Use: Corrugated Re-trippers
  • Re-Use: Not necessarily “environmentally friendlier” than recycling
  • Re-Use: Sanitisation issues
  • Recycling: Most paper packaging is recyclable and/or compostable
  • Recycling: What “recyclable” means
  • Recycling: Virtually 100% of Canadians can recycle boxes and cartons
  • Recycling: Pioneering the recycling of old boxboard cartons
  • Recycling: Wax alternatives are recyclable
  • Recycling: PPEC wants old boxes banned from landfill
  • Recycling: Where does used packaging go?
  • Composting: The composting alternative

John Mullinder

John Mullinder, Executive Director, PPEC - Regular posts on environmental and sustainability issues impacting the Canadian paper packaging industry

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Canada’s ‘middle performers’ in waste management: Quebec, New Brunswick, and Ontario

Three provinces sit in the middle of Canada’s waste disposal charts. But because two of them (Quebec and Ontario) together contain 60% of Canada’s population, they basically determine the Waste Management - What are QC, NB & ON Divertingcountry’s overall waste management performance.

According to the latest Statistics Canada data, Quebecers, New Brunswickers and Ontarians ranked third, fourth and fifth-largest dumpers of waste of the nine reporting provinces in 2016, behind the best performers, Nova Scotians and British Columbians. Quebecers dumped 660 kilograms a person, New Brunswickers 670 kilograms, and Ontarians 700 kilograms. The Canadian average was 710 kilograms per person.

The waste we are talking about is used paper, plastic, glass, metals, textiles, organics, electronics, white goods such as fridges and appliances, and construction, renovation and demolition materials like wood, drywall, doors, windows, and wiring. Some waste streams are excluded from StatsCan’s definitions.

Most of Quebec’s waste was dumped by homeowners or renters. This reflects a recent trend for increasing quantities of waste to come from homes, although nationwide (and in Ontario and New Brunswick) more waste overall was still emanating from industrial, commercial and institutional (IC & I) sources in 2016.

The three provinces were also in the middle of the bunch when it comes to diverting waste. But there are some interesting differences between them, indicating both progress and where future challenges lie. Quebec, for example, led Canada in the per capita diversion of both paper and white goods but was second lowest in organics diversion. Clearly it needs to boost its organics’ recovery.

New Brunswick’s organics diversion, on the other hand, represented 65% of all it diverted in 2016, ranking it second best organics diverter in the country, but its paper recovery was the lowest. Ontario was in the middle: ranked third in paper recovery and fourth in organics. The pie charts show the similarities and differences between these key ‘middle performers.’

This is the latest in a series of recent blogs on waste and recycling data in Canada. Here are the links to the others: British Columbians and Nova Scotians are Canada’s best recyclers, (March 14,  2019); Canada’s waste diversion rate slowly inches higher (February 28, 2019); Where’s the garbage coming from? More and more from homes (February 19, 2019); Good news and bad news in dumping of waste (October 11, 2018).

John Mullinder

John Mullinder, Executive Director, PPEC - Regular posts on environmental and sustainability issues impacting the Canadian paper packaging industry

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Fewer newspapers but more packaging in Ontario households

While the collective weight of Blue Box materials generated by Ontario households has not changed much over the last 15 years, the type of material that ends up there certainly has.

Far fewer newspapers, for starters. Almost 136,000 tonnes fewer, according to a PPEC comparison of Stewardship Ontario generation data between 2003 and 2017.

Magazines and catalogues have also taken a hit (41,000 tonnes less) together with printing and writing paper (down 13,000 tonnes). Telephone directories, not surprisingly, are on the way out. Overall, the generation of printed paper that ends up in Ontario homes has fallen some 35% over the period, mainly because of inroads made by electronic or digital competition. Millennials (and there are many more of them these days) are not known as great newspaper readers.

Counterbalancing these losses are big tonnage gains in both plastic and paper packaging: some 99,000 more tonnes of plastic (mostly the grab-bag of “Other Plastics” and PET bottles); and 89,000 more tonnes of paper (mainly corrugated boxes and boxboard cartons). The spread of E-commerce delivery is expected to boost residential corrugated box tonnages even more in future years.

The table shows the net change in tonnages of some of the materials generated by Ontario households between 2003 and 2017 (with the losing categories highlighted in yellow) while the pie-charts give a graphic comparison by material group.

Household Generation 2003 & 2017

Source: PPEC Analysis of Stewardship Ontario generation data 2003 – 2017 

John Mullinder

John Mullinder, Executive Director, PPEC - Regular posts on environmental and sustainability issues impacting the Canadian paper packaging industry

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Fighting media ignorance (battle # 5,041)

Yes, we know that packaging is evil and that it should be legislated out of existence. But sometimes those ignorant throw-away lines about packaging waste really do rankle and must be corrected. Case in point: a recent article by Eric Reguly in the Globe and Mail newspaper.

In his beef with Amazon Prime’s home-delivery service, Reguly ignorantly sideswipes the humble corrugated box that delivers the goods (Beyond Zuckerberg, it’s time to hold Bezos to account, too).

The used boxes that Reguly complains about are certainly not “thrown away.”  In fact, they form the backbone of one of the world’s great commodity trades; are an export earner for Canada; and Delivery Boxes are not packaging wasteprovide the feedstock for most of the new boxes made in this country. Yes, most corrugated boxes made in Canada are 100% recycled content, primarily formed by recycling those very same used boxes again and again.

We are currently recovering about 85% of the corrugated boxes used in Canada. And in Ontario’s Blue Box system, have achieved an amazing 98% recovery rate, according to Stewardship Ontario. That is pretty impressive.

And this recovery is not “mostly at taxpayer’s expense”, as Reguly falsely claims. In British Columbia and Quebec, it is industry that pays 100% of the net cost for residential (Blue Box) recovery. Ontario, which is currently at 50% industry-pay, is headed to 100% too. In Saskatchewan and Manitoba, industry pays 75% and 80% respectively.

Glib and ignorant throw away lines perhaps, but not throw away boxes.

John Mullinder

John Mullinder, Executive Director, PPEC - Regular posts on environmental and sustainability issues impacting the Canadian paper packaging industry

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Final Reminder – The future of retail and e-commerce

Just a quick reminder that we are days away from our breakfast seminar on the future of retail and e-commerce. If you are interested, you need to register here fast.

Diane J. Brisbois - The Future of RetailThe speaker will be Diane Brisebois, President and CEO of the Retail Council of Canada. The council represents more than 44,000 retail establishments across Canada and its membership accounts for more than 70% of all retail sales excluding auto and gas sales.

Here’s some background on what she will be talking about.

The Canadian retail industry is undergoing massive change, shedding bricks and mortar for the new exciting world of e-commerce. In the driver’s seat are consumers. Click and point with the mouse. It’s so easy. In today’s world, convenience is king.

But what’s the impact on the retail trade? What happens to those huge store fronts, the money tied up in real estate, those massive parking lots, those attractive consumer-friendly displays of merchandise that aren’t needed any more? What about data and transaction technology, and logistics?

And then there’s the supply side. The potential is staggering. Amazon’s retail segment in the US and corrugated box-related consumption, for example, is currently growing at an amazing 30% year-over-year. Mostly in electronics and appliances, entertainment and leisure products.

So far, the market for at-home grocery items has hardly been touched. “Somebody will find a way to crack the grocery nut,’’ said Matt Elhardt of Fisher International recently. “I might buy a new TV once every couple of years, but I buy groceries every week. In terms of where the real opportunities are, I would make the argument that we’re at the tip of the iceberg.’’

Canadian retailers sure want some of that iceberg. Several have already launched e-commerce ventures or are positioning themselves to take advantage of the new opportunities.

There are implications for packagers further down the line as well. Operators of material recycling facilities or MRFs have already noted the change in colour of their surroundings: from the once dominant grey of old newspapers to the now dominant brown of corrugated boxes.

If you want to learn more on the future of retail and e-commerce in Canada, we’ve lined up the perfect occasion. Come hear Diane Brisebois, President of the Retail Council of Canada, talk about the major challenges and opportunities facing Canadian retailers as e-commerce takes hold. For more details and to register for this PPEC event on April 11, click here.

John Mullinder

John Mullinder, Executive Director, PPEC - Regular posts on environmental and sustainability issues impacting the Canadian paper packaging industry

More Posts - Website

The future of retail and e-commerce

The Canadian retail industry is undergoing massive change, shedding bricks and mortar for the new exciting world of e-commerce. In the driver’s seat are consumers. Click and point with the mouse. It’s so easy. In today’s world, convenience is king.

But what’s the impact on the retail trade? What happens to those huge store fronts, the money tied up in real estate, those massive parking lots, those attractive consumer-friendly displays of merchandise that aren’t needed any more? What about data and transaction technology, and logistics?

And then there’s the supply side. The potential is staggering. Amazon’s retail segment in the US and corrugated box-related consumption, for example, is currently growing at an amazing 30% year-over-year. Mostly in electronics and appliances, entertainment and leisure products.

So far, the market for at-home grocery items has hardly been touched. “Somebody will find a way to crack the grocery nut,’’ said Matt Elhardt of Fisher International recently. “I might buy a new TV once every couple of years, but I buy groceries every week. In terms of where the real opportunities are, I would make the argument that we’re at the tip of the iceberg.’’

Canadian retailers sure want some of that iceberg. Several have already launched e-commerce ventures or are positioning themselves to take advantage of the new opportunities.

There are implications for packagers further down the line as well. Operators of material recycling facilities or MRFs have already noted the change in colour of their surroundings: from the once dominant grey of old newspapers to the now dominant brown of corrugated boxes.

If you want to learn more on the future of retail and e-commerce in Canada, we’ve lined up the perfect occasion. Come hear Diane Brisebois, President of the Retail Council of Canada, talk about the major challenges and opportunities facing Canadian retailers as e-commerce takes hold. For more details and to register for this PPEC event on April 11, click here.

 

Registration Confirmation

John Mullinder

John Mullinder, Executive Director, PPEC - Regular posts on environmental and sustainability issues impacting the Canadian paper packaging industry

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Packaging stewards should be rewarded for using recycled content

Recycled content is central to the “Circular Economy” approach that Ontario and some other provinces say they want to adopt. It keeps raw materials flowing through the economy longer, reduces the pressure to extract more virgin materials from the earth, and delays their eventual disposal as waste. It’s something which governments say they want to encourage, and for which stewards of paper products and packaging should be rewarded.

The Canadian paper packaging industry has spent millions of dollars over the years investing in cleaning and screening machinery so that it can re-use and recycle recovered paper. Packaging mills in Southern Ontario led North America in recycling old boxboard for the first time back in the 1990s. Today, some 94% of Canadians can recycle it. And today, most of the corrugated boxes and boxboard cartons made in Ontario are continuously made from 100% recycled content, a circular achievement in and of itself.

The paper packaging industry gets no credit for this effort, while in the commercial marketplace it competes against mostly virgin packaging alternatives. We have suggested the province level the playing field by setting a target of 40% average recycled content for all packaging sold in Ontario by 2020 and an average of 70% within 10 years. This would place Ontario firmly on the path to the circular economy it says it wants, and create a more level playing field between materials at the same time.

An alternative to provincial regulation is a recycled content credit within the Blue Box funding formula itself. This is not a new suggestion. The producer responsibility organisation in Quebec, Éco Entreprises Québec, already has one. And while Stewardship Ontario does float the idea of a recycled content credit in the draft outline of the new Blue Box plan it is currently working on, its support seems rather tepid.

That’s because some Ontario stewards have objected to the concept in the past. Here are three historical objections, and our responses to them.

  1. That assessing recycled content is an administrative burden and costly to track and report.

We think this objection is way overstated. For paper materials we have independent third-party certifiers and chain-of-custody certifications as to where paper materials are coming from, whether from virgin or recycled sources, or a mix of the two. Chain-of-custody certification is an environmental metric supported by the global Consumer Goods Forum, of which most leading Canadian brands and retailers are members.

Making suppliers prove that they have internationally accepted chain-of-custody certification would seem to reduce the administrative burden on stewards and provide a good kick-start to the circular economy at the same time. It would also force other materials to develop chain-of-custody certification programs if they haven’t already done so.

Or stewards could use independently certified industry averages. PPEC has been tracking its members’ use of recycled content for over 25 years and it’s quite willing to open its books to a confidential third-party review. A sliding scale of recycled content usage would reward a lot more stewards and probably be more palatable and make any administration easier. Besides, won’t the new body Ontario has created to bring in the Circular Economy (the Resource Productivity and Recovery Authority) be monitoring this anyway?

  1. The funds to credit stewards using recycled content must come from other stewards (i.e. it is cross-substitution).

Well yes, it is. That’s why you do it, to encourage other stewards to be more circular, to reduce the overall environmental burden of the basket of goods that is the Blue Box, for the common benefit. This is the very same principle that’s supposed to apply to those materials that are recycled through the Blue Box versus the ones that are not. What’s the difference? It’s the same principle of rewarding preferred behaviour.

  1. Federal regulations limit the use of recycled content in food-contact packaging. Making recycled content a requirement would be unfair to those stewards.

First, federal regulations on food-contact packaging apply to all materials (i.e. it is material-neutral). Second, recycled content is not excluded. Food safety is the key issue and the onus is on the brand owner to guarantee food safety, whether through Health Canada “No Objection Letters” or through FDA approvals. It comes down to the material’s direct and indirect contact with the food and the element of risk to humans.

Is it unfair to single out “food” stewards?  No. They choose to be producers of foods and the safe delivery of food is part of that. Just as a producer of a washing machine or a microwave is “forced” to use a large package to have his or her product delivered. Or a perfume manufacturer with an elaborately designed stand-out boxboard carton. All choose of their own free will to be in those lines of business. That’s the game they’ve chosen to be in. Whether they can use recycled content or not in their delivery packaging is part and parcel of that original choice.

In summary, rewarding those who use recycled content is a good, fair, and effective way to achieve a circular economy and to level the playing field between “circular” and “non-circular” performers. Isn’t that what we’re supposed to be doing?

John Mullinder

John Mullinder, Executive Director, PPEC - Regular posts on environmental and sustainability issues impacting the Canadian paper packaging industry

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